Improving Prediction in Conjoint Measurement
نویسندگان
چکیده
منابع مشابه
Nontransitive Decomposable Conjoint Measurement 1
Traditional models of conjoint measurement look for an additive representation of transitive preferences. They have been generalized in two directions. Nontransitive additive conjoint measurement models allow for nontransitive preferences while retaining the additivity feature of traditional models. Decomposable conjoint measurement models are transitive but replace additivity by a mere decompo...
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We identify gaps and propose several directions for future research in preference measurement. We structure our argument around a framework that views preference measurement as comprising three inter-related components: 1) the problem that the study is ultimately intended to address; 2) the design of the preference measurement task and the data collection approach; 3) the specification and esti...
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This study provides evidence that the out-of-sample predictive performance of conjoint analysis can be improved by measuring and modeling the uncertainty of preference statements. Preferences are measured in terms of rating scores for products, while uncertainty is considered as an indicator of the stability of preferences. Uncertainty is measured in six different ways and for each of these mea...
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Conjoint measurement studies binary relations defined on product sets and investigates the existence and uniqueness of, usually additive, numerical representations of such relations. It has proved to be quite a powerful tool to analyze and compare MCDM techniques designed to build a preference relation between multiattributed alternatives and has been an inspiring guide to many assessment proto...
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The image of a material's surface varies not only with viewing and illumination conditions, but also with the material's surface properties, including its 3-D texture and specularity. Previous studies on the visual perception of surface material have typically focused on single material properties, ignoring possible interactions. In this study, we used a conjoint-measurement design to determine...
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ژورنال
عنوان ژورنال: Journal of Marketing Research
سال: 1979
ISSN: 0022-2437
DOI: 10.2307/3150685